Online Information Products

This post was written by Tony-Online on April 8, 2010
Posted Under: Uncategorized

Continuing the discussion on information products, I must caution you not to consider plagiarizing any work done by another. Plagiarizing means using something created by someone else and claiming it as your own.

There are places o the web, such as some of the links you’ll find when entering “Duplicate Content”, as I suggested in my last blog, which will very quickly identify anything you copy as being just that, a copy. This will not serve you or any prospect checking you out, it will only drive them away.

Spiders A name given to the software employed by search engines like Google to find and capture new content posted on the web. For example, let’s assume that you’ve written an article and posted it on your website, your blog or anywhere else you want to use as a capture point to attract new visitors (traffic) to your stuff.

The software that spiders use to crawl though the worldwide web looking for new stuff is pretty intelligent; so much so that, the software compares what you’ve written to its archives of at the home base (Google in this example) already has cataloged. If it finds that your piece is very similar to something it already has on file, your stuff may be ignored by the spider.

Any work you’ve done to use keywords (words that people might search for when they are interested in a particular subject) is wasted effort because the search engine may not point anyone in your direction.

You are free to take the thoughts and writings of another and rewrite them but, here too, you must substantially change an article written by someone else before spider software considers it original. An article changed by at least 50% is one measure considered significant enough to qualify what you’ve written as original.

A paid content checking service used by university professors to verify the originality of, lets say a thesis, may apply a threshold of over 70% so, it’s best if you just write in your voice instead of struggling to rewrite someone else’s work, otherwise, if you rewrite any article written by another, change the wording and the structure by at least 50%.

I’ll continue with more on info-products tomorrow.

An original blog written by Tony Neilson and published at www.strategicbusinesscreationonline.com April 08/10

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