Online Information Products Pt 3

This post was written by Tony-Online on April 10, 2010
Posted Under: Uncategorized

On top of the fact that selling information products minimizes or even eliminates the need to carry inventory you also have the wonderful advantage of being able to make modifications to your manuscripts, documents, etc on the fly, so to speak.

In other words, if you wake up one morning realizing that something you’ve stated in chapter three of your ebook is difficult to understand and needs to be clarified, made more clear, so that the reader doesn’t get the wrong idea, you can go to your computer and instantly make the change and every copy you sell from that point on will have the benefit of the correction.

You can also benefit from this by informing your existing customers of the change you’ve made. I am assuming that you worked on your original product long enough before you first released it that practically all errors you’ve made were already corrected. Sending corrections to your customers every week will only result in them going away from you; however, if you send them an update once in a while, they will respect you for taking the time to let them know.

It is all about caring for your customers and caring enough to make certain that they enjoy a good experience with you. After all, if the situation were to be reversed, wouldn’t you appreciate someone whose product you had purchased letting you know about a correction they’ve made and letting you know without looking for anything in return.

Maybe your own studies led you to realize that there is some aspect of your subject that you didn’t think to address in the original product. With an info-product, especially one that can be printed out by the customer, you are in the position of being able to substantially amend it and release it as “My Product 201”.

And . . . you can offer it to both your existing customers and to new customers. You can offer a very special price to existing customers – it might be 25 to 40% of the cost you offer to new customers in respect of the fact that they’ve already purchased the original.

This is one way you can make yourself more appealing to your existing customers, which gets into the subject of marketing and realizing that the value of an existing customer is quite large and very worthy of your attention, especially once you calculate what it costs you to obtain any new customer.

In contrast to hard products (physical) just think about the problems faced by a company like Toyota recalling an entire car just to fix one little piece. Is it important they do this? It certainly is. Is it costly and time-consuming? Absolutely!

I’ll continue with more on info-products next week.

An original blog written by Tony Neilson and published at www.strategicbusinesscreationonline.com April 10/10

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